Free e-mail looks unprofessional. Would you give your bank your personal data and hard earned money if they used a free e-mail address? Perception is huge with small business. Your credibility may come into question without a professional image. You may seem that you are not serious about your business or send the message that you are temporary or will cut corners.
It may call your experience into question. Many times, new businesses use a free e-mail address. This may communicate to prospects and future partners that you are new and have little experience. Continuing to use free e-mail, once your business is up and running, may negate your skills and experience.
Free e-mail can be forgettable. Being memorable is a big part of small business success. Free e-mail addresses can be hard to remember by default. For example: firstname.lastname@example.org or email@example.com are hard to remember and are inappropriate for business. Brand your e-mail such as firstname.lastname@example.org to result in a more memorable and professional e-mail address.
It may not be safe or permanent. You are at the mercy of the e-mail provider. What if they close down or close your account? Free e-mail providers are also more often hacked globally.
When a good e-mail deal comes along you already have your unprofessional address. It will be all over your business cards and other marketing materials. If you purchase your own domain name, you own it and you have complete control over any addresses within the domain name.
If you need help setting up a branded e-mail address, please give us a call at 937-660-4899 for consultation or appointment.